In June 2011 BUSS Comunicação welcomed 21 journalists to the official opening of Roca Lisboa Gallery, which was attended by Roca S.A and Roca Group senior management figures. We chaired the entire event for which we had come up with the overall concept, with special emphasis on locations and timings in a seamless event that ran like clockwork. We also chaired the press conference and organised individual interviews. In addition to after-event mailing we found various ways in the months that followed to keep press and public interest up in Roca Lisboa Gallery. The event was a success because of our good cooperation with Roca.