Silke Buss – optimist, strategist, doer, and sportswoman

“Could you send in your application by Thursday,” said the IFP admissions office on the Monday – the only media college in Germany that offers university students a three-year course in journalism in the lecture-free period.      Silke Buss was in the first term at the University of Erlangen-Nuremberg to do a degree, masters and PhD in Theatre and Media Sciences, Political Sciences, and Iberian & Portuguese Studies. On the weekend before the call, she had taken part in a workshop at the faculty on television journalism. That was how she learnt about the IFP through a colleague and that was decisive for her career. Silke Buss wanted to be a journalist and had chosen this combination of sciences to specialise in, and at the same time do work experience in the media sector.

Straight after her conversation with the IFP, she asked her father to send by express mail the articles she had written during her first work experience stint for a local daily newspaper.  She chose the three best and send off her application to Munich. She was just in time! Silke Buss was invited to take a test and attend an interview at IFP. The good news arrived the following month: she was one of 15 annualy selected with a grant for an intensive three-year course in Germany, Austria, and Italy with recognised journalist trainers from the newspapers, radio and TV.    As part of this course, she did bi-monthly work experience on daily newspapers in Cologne, Frankfurt, and Mainz, as well as Bavaria Radio.

In 1997 the Luso-German moved to Portugal where she completed her PhD in the same combination of sciences in 1999. She began her career as a correspondent for German media   Die Welt e Der Spiegel. Invited by the German multinational Tengelmann (Plus Superdesconto) to be a press officer, she switched sides and founded BUSS Comunicação in 2021.

To deepen and broaden her knowledge, Silke Buss took part in different complimentary training sessions such as moderating debates, media training, coaching and NLP. (Neurolinguistic Programming)   In 2014/2015 she also took a conflict mediation course (www.mediacao.buss.pt) at Koblenz University of Applied Sciences. Her competencies were approved by the General-Directorate of Justice Policy (DGPJ) through a mediation exam based on Portuguese legislation.

Silke Buss is a specialist in communication and press advisory. She speaks five languages (German, Portuguese, English, French and Spanish) and owes her inter-cultural skills to her attendance at the German-Portuguese college Sankt Antonius Bardel in Germany, which she attended from the age of 10, her international research as a student, and her career, working for over 20 years with multinationals from various countries.

Andreia Félix – creative, determined, flexible and productive
Andreia Félix supports the team at BUSS Comunicação with competence, proactivity and passion since the beginning of 2012. She has a degree in Journalism from the Higher School of Social Communication, Lisbon, she is a NLP Master, Certified Coach and Trainer. Andreia Félix, born in Matosinhos, has a wealth of experience in various areas of communications – as a press and radio journalist, as head of sales teams, as a theatre actress and as a coach – she has a creative flair, is adaptable, proactive and focused on success.

Testimonials

Over the past 2 years that we have worked with BUSS Comunicação to train our staff in the art of providing feedback and feedforward. It was a huge challenge, but we managed to successfully overcome it. The reaction from our staff was excellent! The enthusiastic and energetic way the BUSS Comunicação team conducted the various training activities inspired everyone involved and set the bases for an effective improvement in our communication.

Mário Reis Jungheinrich Portugal | 2024

Working with BUSS Comunicaçao for press and social media consultancy is always a great and positive surprise! They know BASF’s values extremely well and they are efficient in delivering results. They quickly grasp the message we want to transmit and deliver it in a creative and engaging way.

Renata Martins Managing Director BASF Portuguesa, S.A. | 2023

The experience of working with BUSS Comunicação, with whom we have been working for several years, always exceeds our expectations: a team of excellent professionals, extremely dedicated, creative and always available, that knows BASF's values well.

Anabela Sousa Corporate Communications BASF Portuguesa, S.A. | 2023

In addition to feeling a true partnership in the press advisory and social media work carried out by BUSS Comunicação, the professionalism of its team, the proactive and enthusiastic way of tackling each issue and its full understanding of the DNA and values of FUCHS are worth to be highlighted. The result is an enormous satisfaction with the work and results achieved.

André Castro Pinheiro Head of Automotive Division FUCHS Portugal | 2021

BUSS Comunicação: Efficient and creative communication.

Paul Cezanne CEO FUCHS Portugal | 2021

BUSS Comunicação designed a bespoke workshop on values for GYANT which catered to the needs of its Porto team, the results of which had an immediate practical application and contributed towards a fresh perspective on the dynamic of professional relations between colleagues.

André Leite Program manager GYANT EU | 2020

With the BUSS Comunicação conflict management workshop we were able to easily put elementary conflict management concepts into practice when managing teams on a daily basis, even though at GYANT we have teams in different places: San Francisco and Porto.

André Leite Program manager GYANT EU | 2020

With this workshop by BUSS Comunicação our teams felt a refreshing breeze. Our collegues have now the tools that they need to provide a positive, innovative and excellent service. BUSS Comunicação certainly gave a great contribution to the development of our collegues, especially for the importance that communication assumes as an art.

António Pinto Director of Human Resources do Lisbon Marriott Hotel | 2018

The workshops we did with BUSS Comunicação were: refreshing, motivating, energetic, enriching, interactive, positive and… recommendable.

Mark D. Wender Managing Director of Jungheinrich Portugal | 2017

The enthusiasm of team BUSS Comunicação convinced us to ask them to support us in preparing the path of change for our salesforce and dealers. The high energy level combined with professionalism and a good dose of creativity helped us in getting our key messages across in an original way. Key take aways were well understood by our dealers, and our sales team was well prepared to achieve our objectives.

Mark Huijsmans General Manager of Miele in Portugal | 2015

Focused on the goal, always full of energy and ideas, that’s how I know BUSS Comunicação. It was also like this at our joint event with the mixing of cocktails by our head barman - full of energy, very tasteful and memorable.

Elmar Derkitsch General Manager of Lisbon Marriott Hotel | 2015

FISIPE, S.A. was acquired by the SGL Group in April of 2012. Since then, BUSS Comunicação has accompanied us, providing public relations and internal communication services. BUSS Comunicação always convinces us here, again and again, with creativity, flexibility, as well as by the broad spectrum of services. We are informed, for example, on the topics that interest us by BUSS Comunicação, through the regular, fast and accurate clipping service. Sticking to the motto “ never change a winning team ” we always resort to their services.

Stefan Seibel General Manager of Fisipe, S.A. – SGL Group – The Carbon Company | 2015

BUSS Comunicação has performed a key role in managing Schnellecke Portugal's communications with the outside world. We made the right decision when we chose BUSS Comunicação which has proved an added asset to our company.

Fernando Oliva General Manager, Schnellecke Portugal, Lda. | 2014

I really appreciate our collaboration with BUSS Comunicação because this agency is a true partner. When a project doesn't run as initially planned, which can always happen, BUSS Comunicação proactively comes up with solutions in order to get the right outcome.

Dr. Gregor Zemp Secretary-General, The Swiss Chamber of Commerce and Industry in Portugal | 2014

BUSS Comunicação has developed a publicity project for our Institute over the past two years at the community of Portuguese Speaking Countries level. This is a communication company that stands out for the excellence of its supplied services, one which takes into account the professionalism, creativity and demanding attitude that the market we're operating in insists upon.

Fernando Tonim President, The International Institute for Arbitration and Mediation | 2013

BUSS Comunicação: Team: professional in every aspect. Missions: accomplished. Scores: always convincing.

Günter Binder Corporate Communications, General Dynamics European Land Systems | 2013

Their dedication, professionalism, enthusiasm, and contagious friendliness not to mention a capacity to take on board the client's needs, turning their ideas into concrete communication projects which are objective and always delivered on time, makes BUSS Comunicação a valuable communications and public relations partner.

Ana Cristina Arnedo Manager, Donauer Solar Systems, Lda. | 2013

BUSS Comunicação has been a very effective partner since we discovered them in 2006. I highly recommend them as a communication partner.

Anne Taylor President, American Club of Lisbon | 2013

Schenker recently needed to promote a new product. From among the various options we had, we chose BUSS Comunicação and were really impressed. Our experience of this type of organisation was limited, but BUSS Comunicação really pulled out all the stops and organised a perfect event, an opinion shared both internally and outside. We don't have to waste time now, we'll choose Buss Comunicação for our next project....why change when you've got a winning team?

Jorge Carvalho Director Sales & Marketing, Schenker, S.A. | 2012

Making the impossible possible and in lightning time - this flexibility/spontaneity shown by BUSS Comunicação was what most impressed me.

Viktor Gschwender Managing Partner, FINS Club | 2012

Our collaboration with BUSS Comunicação has shown us, from the very start, the importance of using public relations. Thanks to BUSS Comunicação's excellent contacts with both Portuguese and foreign media, such as Deutsche Welle, we've been able to present our work to a much wider public. In this way many important doors have been opened for us: We've succeeded in winning new clients and sparking the interest of relevant institutions. Silke Buss's work is second to none in its clarity and swift delivery

Wolfgang Kemper CEO, Filkemp, S.A. | 2012

Throughout my time as Ambassador to Portugal, the Embassy has also had good contacts with Mrs. Silke Buss who I found to be a spokesperson with boundless energy, a professional with an open mind and innovative approach. With so much drive and energy she was always interested in new projects, thereby ensuring the success of all her activities under way.

Dr. Hans-Bodo Bertram German Ambassador to Portugal from 2001 to 2006 | 2012